I am Karim, an Executive Creative Director & Consultant shaped by pressure, possibility, and a lifelong appetite for craft. Over the years, I’ve earned a place among the region’s most awarded creative communication leaders—building work that’s both insightful and effective for brands such as Adidas, Lexus, PepsiCo, Mondelez, Burger King, Coca-Cola, IKEA, and more. Recognized as No. 2 Creative Director by The One Club of Creativity, I’ve also had the honor of serving on juries at international award shows—listening closely for the work that carries truth, not just polish.
My journey spans 18 years across global agency networks including DDB, Impact BBDO, Memac Ogilvy, and Havas Middle East, with leadership roles that helped spearhead and secure high-stakes, government-affiliated partnerships like DTCM, EXPO 2020, and Saudi International Tourism. I’m drawn to ideas that land on hearts: disruptive when needed, unexpected when earned, always rooted in relevance. The goal is simple: clarity, impact, and work that people feel.
Fun Facts: One of them is not true:
I grew up in Glasgow Scotland.
I play lead guitar for a Goth-band
I own a dog named "Thunder"
