PR articles
https://www.forbes.com/sites/simonchandler/2020/02/17/ikea-becomes-first-retailer-to-let-customers-pay-using-time/#7fb9f1f2557b
https://www.dubailad.com/you-can-now-pay-with-time-at-ikea-in-dubai/
https://adage.com/creativity/work/ikea-buy-your-time/2239786
https://www.gqmiddleeast.com/culture/you-can-pay-with-time-instead-of-money-at-ikea-dubai
https://digitalagencynetwork.com/ikea-wants-to-spend-your-time-during-purchasing-via-google-maps/
