IHG Hotels & Resorts unveiled its 2026 Ramadan campaign in Riyadh, shifting the spotlight from hotel luxury to the people who define the season’s real standard of generosity: Saudi home hosts.
Created by Magnitude Creative, and produced by Wonderful Films, the campaign reframes IHG’s hotels as an extension of the Saudi home, built around the same warmth, sincerity and rituals that shape the Holy Month.
At the heart of the work is a Ramadan brand film told through the eyes of a child, focusing on the “first welcome” moment: the pride and joy of being the one who opens the door for guests.
“Saudi hosts are the global gold standard for generosity,” said Haitham Mattar, managing director, India, Middle East and Africa at IHG Hotels & Resorts. “With this campaign, we aren’t trying to redefine hospitality; we are drawing inspiration from it.
Production House: Wonderful Films
