Stock trading platforms have always talked to their customers the same way.
Boring, images of handshakes, steel glass buildings with a man staring at out the window holding an empty cup of coffee. It was becoming obvious that that trading needed to be trending, and for good reason. With the UAE’s rising population and a growing interest in stock markets, an opportunity was on the rise.
Boring, images of handshakes, steel glass buildings with a man staring at out the window holding an empty cup of coffee. It was becoming obvious that that trading needed to be trending, and for good reason. With the UAE’s rising population and a growing interest in stock markets, an opportunity was on the rise.
International Securities, Abu Dhabi’s No1 Stock trading platform, became the first Trading app in the UAE to make trading advice simple, insightful and trustworthy. The investment show was a series of ads with a trusted trading expert that gave the right investment advice and tips showing how international securities is unlike any other. The campaign then expanded with influencers and performance bumpers. Downloads went up by 27% and sign-ups by 31% and international securities showed everyone that trading doesn’t have to be all that boring, but welcoming, human and easy to start. International Securities, Trade with trust.
