A collaborative team effort at Havas Middle-East. My role as a bi-lingual creative writer was assimilating all Arabic feminine sports words to further push the narrative of the core creative idea. I was also involved in the initial stages of the conceptualization of the campaign.
Credits:
Havas Middle East
Moataz Sfar: Concept Developer & Designer
Karim Sherif: Creative Director Arabic Copy
Anshuman Battachaya: Creative Director English
Mo'Men El Siwi: Associate Creative Director
Fabio Silviera: Managing Director
Ahmed Raslan: Head Of Content
Adrian Mutescu: Head Of Strategy
Mia Moussa: Account Director
