When fashion meets football.
Dubai, UAE – 24 November 2022: Doha’s Hamad International Airport (HIA) is the premier gateway to the world’s most important sporting event of the year, the FIFA World Cup Qatar 2022™. Qatar Duty Free seized the opportunity by creating a meaningful message that not only embodies the spirit of the sport but also portrays the essence of luxury gifting by appealing to both fashion seekers and football fans.
The idea was to encourage travelers to ‘Score Great Gifts’ from Qatar Duty Free, by bringing the worlds of fashion and football together, through a campaign featuring the most exciting football action “scoring”, combined with fashion photography that recreated famous football strikers’ stances.
“We are very honoured to be welcoming travellers from all over the world for the FIFA World Cup. Our teams are working tirelessly to deliver the best shopping experience, and our priority is to make sure our customers’ journey through our retail space remains memorable. With the Score Great Gifts campaign that brings together football and luxury, we hope to thank them for their loyalty and to reinforce our ‘best retail experience in the world’ and ‘EMEA Airport Retail Operation of the Year’ titles.”
Thabet Musleh
Vice President, Qatar Duty Free
Client: Qatar Duty Free
Creative Direction/Copywriter: Karim Sherif
Art Director: Ahmed Mossad
Business Director: Joao Ruas
Photography: Fabien Prauss
Producer: Dalia Wehbe
Production House: The Talkies
Agency: Havas Middle East
