SERIE A - The Italian League was returning in 2023, exclusively airing live on STARZPLAY Sports, a subscription tier available within the STARZPLAY streaming app. To ignite the fire within football fans to subscribe we created an anthem in English and Arabic and also launched specific performance marketing comms that catered to each fan and their favorite team. The campaign was a huge success and outperformed its original target, recruiting over 3400 subscribers within the first day of launch.
