Challenge:
In a time where car sales have taken quite a slip down the mountain side due to the consequences of VAT and economic uncertainty, Al-Futtaim Honda was facing the music.
Opportunity:
We saw an opportunity to choose to go after the monetary challenge with monthly payments and introduce an easy finance plan that consists of 0% interest.
Idea:
The Great Escape - Escape with 0% interest on your car loan.
Cinema/Online Films
Radio
