Star FM
Star FM plays both, International and Arabic pop music, mostly targeting Arab expats. It caters to the duality of the listeners and understands the fusion they have between Western music influences and Arabic songs that remind them of home. Star FM is the only radio station in the region that understands the mix of its audience and plays songs from both cultures back to back. Building on the station's own identity and insight. The idea of mixing the names of famous Arab pop starts with favorite international stars was born. Senior Art Director: Anna-Carla Raidi Associate Creative Director/Conceptualizer: Karim Sherif Designer: Hassan Brahme Creative Director: Zahir Mirza Account Director: Heba El Zoaiby Agency: DDB Dubai