Tasali Chips is a Saudi potato chip brand that has existed in the market for over a decade. It is the equivelent of "Ruffles" because it has ridges which help entrap the flavor giving the consumer more potato & more punch.
Our challenge was to revive the brand after it had deemed stagnant and dull in the midst of new international player's such as Lay's and Al Batal. We focused on the notion of how ridges help make a chip thicker, crunchier and tastier, but how on earth do they make those ridges?
