Radio
Print
Axiom is the leading mobile shop in the UAE. It offers many value-added services to it's loyal customers and consumers who are from various walks of life. In order to communicate the benefits of buying a phone from Axiom we've created several characters with different personality traits towards their mobile phone usage. All of which are relevant and insightful, promoting the axiom user packages in a fun and quirky way. The campaign consists of Radio/Print/Outdoor/Viral videos.